How I Work
I don’t design screens. I diagnose products. Here’s where I focus.
The Way I Build
Every problem runs through the same three moves.
01
Investigate
Every problem has a system underneath it. I find it first. Before a single screen, I map how the thing actually works — the incentives, the constraints, the points where it quietly fails.
02
Ideate
Constraints are creative fuel. The tighter the box — technical, regulatory, commercial — the sharper the thinking. I treat limits as raw material, not obstacles.
03
Invent
I don’t present concepts. I build things that work. The output isn’t a deck of ideas — it’s a system that ships, holds up in production, and moves the number it was meant to move.
Who Am I
Designer · Strategist · Maker.
I’m Zlatko Lazarov — a design strategist and product creator based in Malta.
For over a decade I’ve worked across both digital and traditional design — not just decorating screens, but finding the structural problem underneath a product and building the thing that solves it. My skill set is deliberately mixed: strategy, product, brand, systems and craft.
I’ve held senior and lead design roles, founded products, and shaped direction. The title on the contract has never been the point. The work is.
I don’t get stuck in a box. I build it.
In Their Words
A few words from people I’ve worked with.
Zlatko has showed great creativity and excellent skills in all the design tools that are needed to perform his daily tasks that has been everything from creating new brands, videos/animation, developing web sites, to production of designs. Besides his brilliant designer skills, he also is a team player that is always there to help others with a yes-can-do approach. A problem solver!
It is extremely difficult to find really reliable and professional designer, you can count on. Zlatko is definetly one of them. Whenever I needed web or design work, he always delivered, never missed a deadline. Working with him always a pleasure.
Zlatko did a remarkable job. He is poised, prepared and a genuine designer & artist.
Selected Work
A few products where the real problem wasn’t the one on the brief.
Let’s Talk
Whether you’re building a team, hiring, or sitting on a problem that needs a system underneath it — send me a message.